Which is Better for Outdoor Advertising? Feather Flags for the Win!


When it comes to outdoor advertising, you have a lot of options.

From yard signs and billboards to banners and flags, they can all sometimes seem a bit overwhelming.

But when you want tons of versatility, lots of visibility, and a low cost for high quality?

Then feather flags will emerge as the clear winner.

Key Takeaway
  • Custom feather flags offer unmatched versatility and visibility in outdoor advertising.
  • With customizable designs, cost-effectiveness, and durability, feather flags provide a compelling return on investment.
  • Find a signage company that understands your needs and can produce high-quality, low-cost materials customized to fit your needs.

Well-designed custom feather flags are an advertising dream.

They offer unmatched flexibility, eye-catching design, and vibrant graphics, all of which allow them to command attention and draw in potential customers in a way that other types of outdoor advertising simply can’t.

Let’s take a closer look at these whimsical wonders and find out how a feather flag can take your business to new (feathery) heights!

Custom feather banners have so many uses that it’s hard to imagine any event not having at least one!

Feather Flags

Elevate Your Brand Everywhere!

Quick setup, vibrant printing, American-made quality. Perfect for events, trade shows, or by your business. Ready in 24 hours!

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Choices, Choices: What Types of Outdoor Signs are Out There Today?

Outdoor signs come in various types, each suited for different purposes and environments. Here’s a breakdown of the options available and why feather flags stand out as the best choice for outdoor advertising:

Banners: Versatile and durable, banners can be hung virtually anywhere and come in various sizes. While they offer flexibility, they lack the dynamic presence of feather flags.

Aluminum Signs: Ideal for outdoor use, aluminum signs are sturdy and commonly used in parking lots or as warning signs. However, they lack the mobility and eye-catching appeal of feather flags.

Flags: Feather flags, including spirit flags and standard flags, are excellent for outdoor advertising, drawing attention to businesses and events. While they may be less durable than banners, their vibrant designs and movement in the wind make them highly effective.

Yard Signs: Cost-effective and lightweight, yard signs are great for political campaigns and outdoor advertising in large quantities. However, they lack the visual impact and versatility of feather flags.

Rigid Plastic Signs: Similar to yard signs but more durable, rigid plastic signs are suitable for various outdoor applications. While they offer longevity, they may not grab attention as effectively as feather flags.

Backlit Signs: With adhesive vinyl placed on internally lit lightboxes, backlit signs are great for nighttime advertising. However, they lack the portability and affordability of feather flags.

A-Frames: Also known as sidewalk signs, A-frames direct traffic to businesses but may not be as attention-grabbing as feather flags. While they offer stability, they lack the height and visibility of feather flags.

High Adhesive Decals: Extremely durable and versatile, high adhesive decals can stick to various surfaces. However, they lack the mobility and impact of feather flags.

Window Decals: Suitable for storefronts and restaurants, window decals come in various designs but may not attract attention as effectively as feather flags. While they offer customization, they lack the visibility of feather flags.

Pop-Up Tents: Providing both shade and advertising space, pop-up tents are useful for outdoor events. However, they require more space and are less portable than feather flags.

While each outdoor sign type has its advantages, feather flags stand out for their mobility, vibrant designs, and ability to attract attention in any outdoor setting.

And with our customizable options at Easy Signs, feather flags are the perfect choice for businesses looking to make a big impact with their outdoor advertising efforts.

What’s in a Name? Understanding the Design Elements of Feather Flags

Feather flags, also sometimes known as teardrop flags, banner flags, or blade flags, are an exceptional advertising tool due to their unique design and style.

Not only are they easy to create but their longevity and feather-like look make them a conversation piece as well as an ideal way to promote an event or entice potential customers into your space.

Choosing Your Feather Flag Style

Before doing anything else, you need to decide whether you want your custom feather banners to be printed as single sided feather flags or double sided feather flags.

Single Sided Flags (Mirror Reverse): With this option, the custom feather flag design is printed onto one piece of fabric, allowing the ink to bleed through and appear as a mirror image on the reverse side.

While this option is more cost-effective, the colors may appear less vibrant on the back of the fabric.

Double Sided Flags (Blockout): This slightly more expensive option involves printing two separate pieces of blockout fabric from different files for the front and back of the banner.

The Signweave™ Blockout Fabric used at Easy Signs ensures that the printed image on the reverse side will not show through.

The two pieces of fabric are then carefully sewn together, resulting in a double-sided flag where the design appears correctly from both sides. This ensures that your message is visible regardless of the wind direction.

Choosing Your Feather Flag Size

Choosing the right size for your feather flag is crucial to ensure maximum visibility and impact. Consider factors such as the location where the flag will be displayed, the distance from which it needs to be seen, and any surrounding objects or structures that could obstruct the view.

Larger open feather flags may be more suitable for open spaces (concerts and sporting events) where there is going to be a lot of foot traffic, while a smaller flag could be ideal for indoor use or areas with limited space.

Ultimately, selecting the appropriate size will help optimize the effectiveness of your feather flag as a promotional tool.


Choosing Your Feather Flag Material

When choosing your feather flag kit, make sure you choose a company that uses premium flag material, no matter which option you choose.

At Easy Signs, all of our advertising flags are crafted from high-quality SignWeave™ polyester fabric material, known for its weather resistance.

Single-sided custom flags are printed on 3.5 oz. SignWeave™ material, while double-sided flags consist of two layers of 4.3 oz. SignWeave™ material, with a block-out layer on the back. This blockout material prevents sunlight from bleeding through, ensuring that the graphic remains vibrant on both sides.


Feather Flags

Elevate Your Brand Everywhere!

Quick setup, vibrant printing, American-made quality. Perfect for events, trade shows, or by your business. Ready in 24 hours!

Find out more

A Little TLC Goes a Long Way: How to Care for Your Feather Flags

One of the unique aspects of outdoor advertising signage is the fact that it must be clear enough to gain attention and durable enough to withstand the elements.

These are both areas in which a properly installed and cared-for feather banner can not only make a big impact but also make it last for a long period of time.

Feather flags may be inexpensive…but they are not cheap. A well-crafted feather flag will last for years if it’s maintained and treated with a little TLC.


Here’s a detailed guide on how to set up and care for your feather flags:

  • Setting Up and Installing Your Feather Flag:

    • Assembling the Pole Kit: Unpack the poles and assemble the flagpole by joining the separate pole pieces together from largest to smallest. Insert one end of the poles into the other and push them together firmly.
    • Attaching the Flag: Insert the top of the pole (the smallest section) into the bottom rod pocket of the banner. Push the pole all the way through the rod pocket until it reaches the reinforced section at the end. Ensure the tip of the pole remains in this reinforced section to prevent damage to the banner.
    • Shaping the Flag: Pull the banner all the way down the pole while pushing the pole into the banner. The top of the pole will start to bend, forming the full “feather” shape. Continue pushing the pole and pulling the banner until the pole is fully bent, and the banner is secure.
    • Securing the Flag: Follow the Flag Tensioning Guide to ensure the flag is securely attached to the flag pole.
    • Placing the Base: Position the flag base in the desired location, then insert the bottom of the pole into the spindle on the base. Your feather flag is now set up and ready to use.

  • Setting Up and Installing Your Feather Flag:

    • Removing Creases: Feather flags may arrive folded with creases. These creases should naturally smooth out over time when used outdoors. To expedite the process, use a steamer or a warm iron with an ironing cloth between the banner and the iron.
    • Cleaning: If your feather flag gets dirty, clean it using cold water and a damp cloth. For deeper cleaning, you can wash it in a washing machine using a cold wash on a gentle cycle without any detergents or bleach.
    • Extreme Weather Precautions: While feather flags are durable and designed for outdoor use, it’s best to avoid using them during extreme weather conditions to prevent any possible damage.

    By following these installation and care tips, you can ensure that your feather flags remain in excellent condition and continue to effectively promote your business for a long time.

Customize It! Branding Takes Center Stage with Feather Flags

Feather flags offer unparalleled opportunities for businesses to showcase their brand identity and captivate their audience. They provide a customizable canvas for endless types of creativity.

From different types of logos to bold colors and compelling messages, a custom feather flag can pack a lot of punch in a small package.

Let’s look at some examples of ways to get a big message across with a simple-sized feather flag:

“Grand Opening Celebration”

This straightforward message instantly communicates to passersby that a new business is opening its doors, generating curiosity and excitement. Does it seem simple? It is! But with three small words, it gets the job done.

“Sale of the Season - Don’t Miss Out!”

By highlighting a limited-time offer, this message creates a sense of urgency, encouraging potential customers to take immediate action to capitalize on the sale.

“Now Open - Come on In!”

Simple and straight-forward, inviting and welcoming—this message entices individuals to explore any sort of newly opened establishment from a coffee shop to an auto parts store. A simple message like this one can drive a surprising amount of foot traffic and foster a warm and inclusive atmosphere.

“Discover Something New Today”

By positioning the brand as a source of discovery and innovation, this message intrigues customers and encourages them to explore what the business has to offer.

“Shop Local, Support Small Business”

This message appeals to the community-minded consumer, emphasizing the importance of supporting local enterprises and fostering a sense of pride in shopping locally.

“Unbeatable Prices Inside”

Highlighting competitive pricing, this message communicates value to potential customers, enticing them to step inside and take advantage of the great deals available.

“Join the Fun - Special Event Today!”

Who can turn down a “fun” event? This message creates a sense of excitement and anticipation, encouraging individuals to participate and engage with the festivities.

“Exclusive Deals Await - Limited Time Only”

Leveraging the allure of exclusivity, this message appeals to customers’ desire for special offers and encourages them to act quickly to secure their share of the deals.

“Refresh Your Space - Home Improvement Sale”

There are few things that attract homeowners more than a DIY project and a sale. For both homeowners and DIY enthusiasts, this message taps into the desire to enhance one’s living environment, prompting individuals to explore the offerings related to home improvement.

“Treat Yourself Today - Indulge in Luxury”

By positioning the brand as a purveyor of luxury and indulgence, this message appeals to customers’ desire for self-care and pampering, enticing them to treat themselves to something special.

“Stay Cool - Summer Savings Event”

This message helps to capitalize on seasonal themes and communicates the idea of staying cool both figuratively (by saving money) and literally (during the hot summer months), making it highly relevant and compelling.

“Elevate Your Style - Fashion Forward Finds”

Targeting fashion-conscious consumers, this message suggests that the brand offers trendy and stylish products, enticing individuals to elevate their personal style by exploring what the store offers inside.

By leveraging customizable design options and crafting compelling branding statements, businesses can harness the power of feather flags to attract interest and leave a lasting impression…all in a small space but with a big presence!

Want to Level Up Your Outdoor Advertising Game? Trust Easy Signs to Make it Happen

Easy Signs stands as a beacon of quality and affordability in the realm of digitally printed signage.

Our state-of-the-art facility in Allentown, PA – equipped with the latest technology – ensures we deliver top-notch print quality signage to customers nationwide.

With our focus on low costs, fast production times, and unmatched quality, we cater to orders ranging from a single sign to thousands, offering flexibility to businesses of all sizes.

And for those who need some creative help, you can always reach out to our experts in our artwork department. They can help you create the graphics you are looking for and download your artwork in a print-ready, high-quality format.


Whether for indoor or outdoor use, trust Easy Signs to bring your vision to life with precision and reliability.

Our dedication to excellence guarantees that your signage needs are met with utmost care and professionalism, setting us apart as your trusted signage partner, committed to your success and satisfaction.

When you are ready to take your outdoor advertising to the next level, contact us to get started!

Feather Flags

Elevate Your Brand Everywhere!

Quick setup, vibrant printing, American-made quality. Perfect for events, trade shows, or by your business. Ready in 24 hours!

Order Now!