Political Yard Signs: “Cheap” Doesn’t Always Mean Affordable


You’re trying to run a political campaign that is financially responsible.

But you need to spend money on marketing tools that ensure your candidate’s message is heard loud and clear.

You know that political campaign yard signs are a great way to do this.

But how much do you need to spend for them to really be effective?

Key Takeaway
  • “Affordable” doesn’t always mean “cheap” when it comes to political yard signs.
  • Investing in durable materials and professional printing can yield better results.
  • You can maximize impact by focusing on design, placement, and maintenance strategies.

Making the right marketing decisions will be one of the most challenging parts of running any political campaign.

Whether you have a large budget or are trying to run the whole campaign on a shaoestring, how and where you spend your advertising and marketing dollars is an important part of your campaign’s overall success.

Let’s look specifically at the cost of creating custom political signs that are high quality for minimal expense. It IS possible to have both.

“Cheap” VS “Cost-Effective”: Understanding the Difference

In the world of political campaigning, where visibility and impact are key, it’s tempting to go for the absolute lowest price for your marketing tools in order to stretch your budget.

Often we think that sacrificing quality means we can increase the quantity…thus getting our candidate’s message out to a wider audience.

But…before you jump on the “cheap” bandwagon, let’s look at some of the crucial differences between cheap and cost-effective custom political yard signs.


  • Cheap vs. Cost-Effective: It’s Not Just About Price

    While it may be tempting to use these two words interchangeably, there is a big difference between something being “cheap” and something being “cost-effective”.

    • Cheap Yard Signs: This simply refers to a low initial cost. While it might seem like a win upfront, cheap materials and construction often lead to a shorter lifespan and a faded, ineffective message.
    • Cost-Effective Yard Signs: This goes beyond just price. It considers the value you get for your money. A cost-effective yard sign might have a slightly higher initial cost, but it’s made with high-quality materials that are less susceptible to extreme weather conditions and general wear and tear. This translates to a sign that lasts longer, delivers a clear message consistently, and ultimately delivers a better return on your budgeted dollars.

  • The Yard Sign Sweet Spot: Inexpensive But Not Cheap

    It IS possible for a political yard sign to be inexpensive yet not cheaply made.

    Here’s how:

    • The Right Materials: There are materials that offer good durability at a reasonable price point. For example, corrugated plastic is a common choice for yard signs because it’s lightweight, affordable, and can withstand moderate weather conditions.
    • The Right Design: A complex, multi-colored design might require expensive printing techniques. Opting for a clear, concise message with a limited color palette can be both visually appealing and cost-effective.

  • Knowing the Difference: Signs of a “Cheap” Yard Sign

    Here are some red flags to watch out for when looking at various yard signs:

    • Is the material flimsy? Does the yard sign feel thin and is easy to bend? This indicates it might not hold up well in strong winds or rain.
    • Does the print quality seem poor? If the colors appear faded or blurry, with text looking pixelated or hard to read, this is a sign that your yard sign isn’t going to last through the entire campaign season.
    • Is the price just too good to be true? Do your research ahead of time. If the signage company is offering you a price for custom campaign signs that’s not somewhat in line with their competitors, then you may want to question why.

By understanding the difference between cheap and cost-effective custom yard signs, you can make an informed decision that gets your message seen and heard for longer, maximizing your return on investment.

Versatile Signflute™ Yard Signs

Affordable, Customizable, Effective!

  • Emphasizing ease of ordering, bulk discounts, and customization options.
  • Focusing on the customizable options, including various shapes and sizes.
  • Ensuring visibility with UV and weather-resistant printing technology.

Signs for the Times: What to Look for in High-Quality, Affordable Yard Signs

Anyone involved in a political campaign knows that a well-designed custom political yard sign is a powerful and versatile tool for getting a candidate’s message across.

But which ones to choose isn’t always as obvious.

The Case for Affordable, High-Quality Signs

You might be surprised to learn that you don’t have to break the bank to get a high-quality custom yard sign. By prioritizing the right features, you can find signs that are budget-friendly yet deliver on all counts.

Here’s why affordable, high-quality signs are the way to go:

  • They maximize your reach: Yard signs offer exceptional value for money. With a single purchase, you can get your candidate’s message out to all who pass by your sign on a regular basis.
  • They are Durable: A high-quality campaign sign will withstand the elements, ensuring your message is seen clearly for weeks or even months.
  • They can be used again and again: Many high-quality signs can be reused for multiple events or promotions, stretching your investment further.


Qualities of a Great Political Sign: Affordability Meets Effectiveness

Here’s a checklist to ensure you’re getting high-quality political signage at an affordable price:

  • Material: Corrugated plastic is a popular choice for its balance of affordability and durability. It’s lightweight, weather-resistant, and can be easily customized.
  • Print Quality: Look for crisp, vivid colors and clear, easy-to-read text. A reputable sign company will use UV-resistant inks to reduce fading.
  • Size and Design: Consider your target audience and the distance from which they’ll be viewing the sign. A clear, concise design with a bold message will be most effective.


  • Stand or Stake: Ensure the sign can be mounted on a sturdy stand or wire stakes that can be easily inserted into the ground and withstand wind. These may need to be purchased separately.

By prioritizing these features in your yard signs, you can find affordable signage that delivers a powerful visual impact without sacrificing quality (or breaking your election campaign budget!)

Remember: a high-quality sign is an investment that will spread your message for the many weeks leading up to an election…and will look good while doing so.

Choose Wisely: Choose Easy Signs for Lasting Yard Sign Impact

You’ve seen the difference between “cheap” and “cost-effective” yard signs.

You understand the power of a high-quality sign that will grab your voter’s attention and deliver your message clearly for the weeks leading up to election day.

Now it’s time to make a smart choice and choose the signage company that will make your campaign a success.

At Easy Signs, we understand the importance of impactful and affordable yard signs. That’s why our campaign yard signs are a perfect sign for you. How to get political yard signs that truly stand out?

Our Signflute™ corrugated plastic signs are not only eye catching but they resist UV rays and weather as well, ensuring your message lasts.

They’re also available in a wide range of sizes, and shapes, and with optional rounded corners and grommets, allowing you to create a sign that’s perfect for your needs.


When it comes to yard signs, don’t be tempted by short-term savings that sacrifice long-term effectiveness.

Choose Easy Signs and get a signage that’s built to last, manufactured in the US with quality materials, and designed to make a lasting impact.

Visit our yard signs page today and see the Easy Signs difference for yourself!

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