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Running for public office can be exhilarating and exhausting.
From the endless late-night strategy sessions and hours spent knocking on doors, to the ongoing checklists and ordering of supplies, the months of preparation leading up to the Big Day can make even the most seasoned campaign staff and candidates feel overwhelmed and wonder if they’ve left anything out.
Let’s take one thing off your always-growing list…
Political yard signs (and creating the best ones for your campaign!)
- Political yard signs can make a big impact on a candidate’s campaign.
- Designing visually appealing yard signs with clear messaging and candidate branding helps attract attention and convey campaign messages effectively.
- Strategic placement of yard signs in high-traffic areas and target demographics maximizes visibility and reinforces campaign messaging, engaging supporters and amplifying campaign impact.
- ― What are Political Yard Signs?
- ― The How-To: Designing the Best Political Yard Signs for Your Successful Campaign
- ― The What: Choosing Materials that Work for Your Campaign
- ― The Where: Strategic Sign Placement Strategies for the Best Success
- ― Elevate Your Election Season with Easy Signs
One of the most important “To-Dos” for any political campaign is to make sure the public is aware of what your campaign stands for.
Having well-designed political signs is an easy, affordable, and informative way to do this.
Let’s learn how.
What are Political Yard Signs?
Political yard signs are small, often rectangular signs placed in yards, gardens, or public spaces to express support for a political candidate, cause, or ballot initiative.
Campaign signs serve as excellent visual cues during an election season, thanks to their low cost and ability to easily build name recognition and encourage voter engagement from a variety of prominent places around a community.
From even the ancient Roman times, campaign advertising has been a popular way to bring attention to a candidate and the causes they stand for.
In the United States, political yard signs were first introduced in the 1820s when John Quincy Adams used them during his presidential campaign.
Today, these signs are typically made out of corrugated plastic and feature a candidate’s name, party affiliation, and campaign slogan.
While some signs are still done DIY, most political campaigns understand the need for signs that look and feel more professional than what most of us can create on our own.
The How-To: Designing the Best Political Yard Signs for Your Successful Campaign
Designing effective yard signs is a crucial step for catching attention and conveying your message.
Your campaign is most likely not the only one trying to gain attention and support. Since yard signs have become a huge part of most campaign efforts, you’ll need to make signs that can truly rise above the rest.
Here are some tips to create the most eye-catching and memorable yard signs that will look professional and get your campaign noticed:
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Keep It Simple
- ✓Limit Content: Yard signs have limited space, so focus on a single clear message. Avoid clutter.
- ✓Bold Headline: Use a large, attention-grabbing headline as the main text. Make it concise and impactful.
- ✓Negative Space: Don’t underestimate the power of empty space. Balance your design by leaving some areas free of text or graphics.
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Choose Readable Fonts
- ✓Font Size: Ensure your font is large enough to be read from a distance. Bold fonts work well.
- ✓Contrast: Use high contrast between text and background. Dark text on a light background or vice versa.
- ✓Legibility: Avoid intricate or overly stylized fonts. Simplicity is key.
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Strategic Use of Color and Imagery
- ✓Bright Colors: Catch attention with bold, contrasting colors. Passersby are often moving quickly, so color matters.
- ✓Images: Incorporate relevant images or icons. For political yard signs, consider the candidate’s photo or party symbol.
- ✓Branding: If applicable, use consistent colors and logos to reinforce your brand identity.
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Contact Information
- ✓Essential Details: Include necessary contact information—phone number, email, website, or social media handles.
- ✓Legible Phone Numbers: Ensure phone numbers are easy to read. Use a font that distinguishes numbers clearly
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Placement Matters
- ✓Strategic Locations: Choose spots where your target audience frequents. Near shopping districts, community centers, or polling stations can be effective.
- ✓Private Property Permission: Always seek permission before placing signs on private property. Respect property owners’ rights
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The What: Choosing Materials that Work for Your Campaign
Choosing the right material for your yard signs is essential for creating effective and durable campaign signage.
You want your signs to look professional.
But you also know that money is tight and needs to be spent responsibly.
So…what types of materials can be used for your yard signs that will look good, withstand the outdoor elements, and not break the budget?
Corrugated Plastic (Coroplast): Corrugated plastic is tough, weather-resistant, and stain-resistant. It withstands outdoor conditions well.
It’s also cost-effective and lightweight, making it ideal for large quantities of yard signs.
Recommendation: Use corrugated plastic for outdoor campaign yard signs or large-format road signs. It’s a popular choice due to its durability and affordability.
Poly-Cardboard Signs: Poly-coated cardboard is a decent option for yard signs, especially when your budget is extra-tight.
While a poly-cardboard campaign sign won’t be as durable as one made from corrugated plastic, these signs are more cost-effective and can be ideal in areas of the country where the weather elements are particularly mild.
Recommendation: Opt for poly-cardboard pocket signs when you want an alternative to corrugated plastic. They work well for short-term campaigns and are easy to assemble.
Aluminum Signs: Aluminum signs are sturdy, weather-resistant options for outdoor signs and are especially suitable for long-term use.
Aluminum signs have a sleek, professional appearance, but are more expensive than corrugated plastic or poly-cardboard, making them less ideal for political campaign signs that often need to be mass-produced in order to really be effective.
Recommendation: Consider using an aluminum political sign to hang outside your campaign headquarters or in one or two prominent areas where you feel that the weather or traffic will be harsher on the lawn signs than normal.
The Where: Strategic Sign Placement Strategies for the Best Success
Once you’ve decided what type of design and materials you want for your custom political signs you’ll want to think about where to put them as well.
Whether it’s in front of large commercial retail shops, throughout neighborhoods in your community, or on a busy street corner, your signs are ultimately only as effective as the number of people who get to see them.
Let’s look at some ways you can maximize their exposure:
- ✓Maximize Visibility: Choose strategic locations with high foot traffic or frequent vehicle passersby to ensure maximum visibility for your yard signs. Places like busy intersections, major thoroughfares, and community centers can be ideal spots.
- ✓Target Demographics: Consider the demographics of the area where you’re placing your yard signs. Tailor your message and placement to resonate with your target audience. For example, if you’re targeting young voters, consider placing signs near college campuses or popular hangout spots.
- ✓Rotate and Maintain: Regularly rotate your yard signs to prevent them from becoming stagnant or overlooked. Additionally, ensure that your signs are well-maintained, free from damage, and visible at all times. Replace any signs that are damaged or vandalized promptly.
- ✓Compliance with Regulations: Always adhere to local regulations and ordinances regarding yard sign placement. This includes obtaining any necessary permits and ensuring that your signs are placed in approved locations. Violating regulations can result in fines or the removal of your signs.
Elevate Your Election Season with Easy Signs
In the hustle and bustle of election season, it’s crucial to find ways to make your campaign stand out. If you’re wondering how to get political yard signs, Easy Signs is your go-to solution.
And with Easy Signs on your side, you can easily elevate your election efforts without adding more to your already overwhelming To-Do List.
Our custom yard signs offer unparalleled advantages, allowing you to tailor your messaging, reinforce your campaign’s identity, and maximize the visibility of your political signage throughout your community.
With our user-friendly online platform, wide range of customization options, and commitment to quality and affordability, Easy Signs is your go-to choice for impactful signage that drives success.
Not only that, but you know you’ll get the highest quality possible with our signature Signflute™ Corrugated Plastic yard signs that are UV and weather resistant and manufactured in the United States.
And…with our 24-hour production time, you will have your yard sign printing done quickly, delivered, and ready to set up by the time your campaign efforts begin.
When it comes to your candidacy, don’t settle for something ordinary – choose Easy Signs and make a memorable impact this election season. If you need information on political yard signs rules Ohio or regulations in your specific area, be sure to check with local authorities.
