Express Yourself! 5 Ways Custom Yard Signs Can Grow Your Business


Every small business owner knows that being different is what sets them apart from the rest.

But knowing that and knowing how to do it can be two totally different things.

From better quality to lower prices to an expert staff and a great location, being “different” than your competition can come in many different forms.

And the right type of signs can help you communicate to your customers what it is that sets you apart from the rest.

Key Takeaway
  • Yard signs can be a highly effective way to promote your small business and see your traffic increase.
  • Eye-catching designs and strategically placed signs can gain attention and put you ahead of the competition.
  • Invest in high-quality yard printing that will not only last but will also always look professional to those passing by.

As everyone’s attention spans continue to become shorter and our time grows more precious, it’s important that you have a way to get your message out to your potential customer as quickly and expertly as possible.

Custom yard signs offer a perfect way to do both of these things.

Let’s find out how!

1. Yard Signs Get You Noticed

Yard signs (also known as lawn signs) are small outdoor signs that are typically placed in yards, lawns, or along roadsides to convey a message.

They are commonly used for advertising, political campaigns, special events, and real estate.

The versatility of custom yard signs is a key feature they provide, allowing them to fulfill various needs.

Whether promoting yard sales, a business sale, displaying political candidates, or offering directions to upcoming events, these custom lawn signs are effective tools in all sorts of communication.


Let’s look at how they do this:

  • Strategic Placement for Visibility:

    1. Placing yard signs in high-traffic areas, like busy intersections or popular landmarks, boosts brand visibility.

    2. Strategic placement ensures the signs are seen by a larger audience, increasing the chances of attracting potential customers.

  • Eye-Catching Designs and Colors:

    1. Utilizing vibrant colors and captivating designs on yard signs is crucial to stand out in a visually crowded environment.

    2. Eye-catching visuals grab attention quickly, making it more likely that people passing by will take notice of the sign.

  • Clear Messaging for Direction:

    1. Including clear and concise messaging on yard signs directs potential customers to the business location or website.

    2. Directing customers effectively through the messaging ensures they know where to find more information or visit the business, increasing the chances of conversion.

It’s hard to not notice political yard signs at intersections or real estate yard signs in front of a new house listing. These marketing mavens are versatile and highly visual, making for a great signage solution.

2. Yard Signs are Great Promoters

While a custom lawn sign may not take up a lot of space, it packs a big punch when it comes to promoting an idea, a sale, a candidate, or a new beginning.

Yard signs are unique in this way because they can:

1. Announce Promotions: Yard signs offer a tangible and eye-catching way to announce promotions, discounts, or seasonal sales for businesses. Placing these signs strategically along roadsides or in front of the business location can attract the attention of passersby.

2. Create Urgency: To drive action, highlight limited-time offers prominently on yard signs. Phrases like “Limited Time Only” or “Sale Ends Soon” create a sense of urgency, encouraging potential customers to act quickly to take advantage of the offer.

3. Include QR Codes and Website Links: You can enhance the promotional effectiveness of your yard signs even further by including QR codes or website links. These digital elements provide a seamless way for customers to access more information about the promotion, product, or service being advertised. When scanned with a smartphone, QR codes can direct users to specific landing pages or online stores, increasing engagement and conversions.

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3. Yard Signs are Great Advertisers

Yard signs excel not only in promoting a person, place, or thing but also serve as powerful advertising tools.

Their versatility allows businesses, organizations, and individuals to effectively convey messages to a wide audience.

Here’s how yard signs are exceptional for advertising:

  • Visibility and Exposure: Placing yard signs strategically in high-traffic areas ensures maximum visibility for the advertised message. Whether it’s a business promotion, event announcement, or political campaign, yard signs catch the eyes of passersby and motorists.
  • Cost-Effective Advertising: Compared to traditional forms of advertising like billboards or TV commercials, yard signs are remarkably cost-effective. They offer a high return on investment for businesses with limited marketing budgets.


  • Localized Targeting: For local businesses or events, yard signs allow for precise targeting of specific neighborhoods or areas. This localized approach ensures that the message reaches the intended audience effectively.
  • Immediate Impact: Yard signs deliver messages instantly and succinctly. Passersby can quickly grasp the information without the need for lengthy explanations. This immediate impact is crucial for promoting time-sensitive offers or events.
  • Customizable Designs: With customizable designs, businesses can tailor yard signs to match their branding and messaging. Bold colors, clear fonts, and attention-grabbing visuals make yard signs stand out and leave a lasting impression on viewers.
  • Promoting Events and Sales: Yard signs are perfect for announcing events, sales, promotions, or special offers. Whether it’s a grand opening, clearance sale, or seasonal discount, yard signs effectively draw attention and create a sense of urgency.

In essence, yard signs are not just limited to promoting individuals or places—they are dynamic advertising tools that can significantly boost visibility, reach, and impact for businesses and organizations of all sizes.

Let’s look at some real life examples as to how a custom yard sign can help advertise for a small business:

1. A landscaping business uses yard signs to display images of its recent garden transformations along with a brief description of its services, attracting homeowners looking to beautify their outdoor spaces.

2. A spa advertises its new skincare treatment with a yard sign featuring a soothing image of a spa treatment room and a short description highlighting the benefits of the service.

3. A local bakery announces its new line of gluten-free products with a yard sign showcasing images of delicious pastries and the message “Now Offering Gluten-Free Treats!”

4. Yard Signs are Traffic Drivers

Yard signs play a vital role in driving traffic to events, whether it’s a grand opening, open house, or any special occasion. They serve as effective tools to capture the attention of passersby and direct them to your event.

Yard Signs Promote Upcoming Events: Yard signs are excellent for promoting upcoming events such as grand openings or open houses. Their visibility in high-traffic areas ensures that your event gets noticed by a large audience.

Yard Signs Can Communicate Event Details: It’s crucial to include essential event details like the date, time, and location on the yard signs. This information is concise yet informative, making it easy for people to mark their calendars and plan to attend.

Yard Signs Serve as Directional Guides: Yard signs are not just for promotion; they also serve as directional guides. Using arrows or clear messaging, they can direct attendees to the exact location of the event. This is particularly helpful for events held in larger venues or areas where navigation might be tricky.


By strategically placing yard signs and providing clear event details, you can effectively drive traffic to your event, ensuring a successful turnout and increased engagement.

5. Yard Signs are Brand Influencers

Yard signs are not just about conveying a message — they are powerful tools for influencing brand perception and recognition.

Let’s look at how you can leverage personalized yard signs to boost your brand:

1. Reinforce Brand Identity: Consistency is key when it comes to branding.

By using custom yard signs with your brand logo and colors, you reinforce your brand identity every time someone sees your sign. This helps in creating brand recognition and familiarity among your target audience.

2. Memorable Slogans and Taglines: Incorporating memorable slogans or taglines on your yard signs can significantly impact brand recall.

A catchy slogan or tagline can stick in people’s minds long after they’ve seen the sign, associating your brand with a specific message or feeling.

3. Strategic Placement: Where you place your yard signs matters for brand influence. Strategic placement in areas frequented by your target audience ensures maximum exposure.

Whether it’s near your business location, along busy streets, or in neighborhoods where your ideal customers reside, the goal is to make your brand visible to the right people.

By consistently using custom yard signs that reflect your brand identity, incorporating memorable slogans, and strategically placing them, you can effectively influence how your brand is perceived and remembered by potential customers.

It’s Easy to Grow Your Business with Easy Signs

Yard signs are more than just signs—they’re powerful tools for growing your business.

Whether you’re promoting a sale, directing traffic to your event, or simply aiming to increase brand visibility, yard signs offer a versatile and effective solution.

At Easy Signs, our custom yard signs are a customer favorite for many reasons:

  • Long-Lasting Quality: Our yard sign printing is done on Signflute™ Corrugated Plastic material, known for its 30% longer lifespan compared to other corrugated plastics. This durability ensures your signs will withstand the elements and continue to promote your message effectively.
  • Versatility and Durability: Perfect for real estate listings, events, elections, construction sites, and more, our yard signs are both versatile and durable. Printed on high-quality corrugated plastic, they offer UV and weather resistance for long-lasting use.
  • Customization Options: Choose from a range of sizes, from 6″ x 6″ to 36″ x 24″, to fit your specific needs. You can also create custom shapes, including circles, triangles, and hexagons, for a unique look that stands out.
  • Convenient Features: Every Easy Sign lawn sign comes with clear, rust-proof grommets that won’t detract from the sign’s appearance. They are completely recyclable, even with grommets, making them an environmentally friendly choice. Spikes (also referred to as a wire stand) can be purchased separately on our Ground Spikes page.

When you’re ready to take your outdoor advertising to the next level, trust Easy Signs to deliver.

Contact us today to find out how we can help you grow your business with our high-quality, customizable yard signs.

Versatile Signflute™ Yard Signs

Affordable, Customizable, Effective!

  • Emphasizing ease of ordering, bulk discounts, and customization options.
  • Focusing on the customizable options, including various shapes and sizes.
  • Ensuring visibility with UV and weather-resistant printing technology.