Yard Signs 101: Your Complete Guide to Effective Outdoor Advertising


Getting your message across quickly and effectively has never been more important for event planners and business owners as it is today.

We live in a time where attention spans are short, time is precious and customers and guests have more options than ever before.

If you are in need of a way to make your business or event noticed and make your message clear, using yard signs for communication are a great way to do this…and for a cost that can’t be beat.

Key Takeaway
  • Yard signs are versatile outdoor advertising tools suitable for various purposes.
  • Effective yard sign design requires clear messaging, attention-grabbing visuals, and strategic placement.
  • By understanding the basics of yard sign usage, businesses and individuals can create impactful messaging that effectively reach their target audience.

While you have many options for your signage needs, a yard sign can serve as one of the most effective and fun ways to make your message clear.

Easy to make and effortless to set up and store, a yard sign has more creative uses than you may realize.

Let’s do a deeper dive into the value of a yard sign and how these convenient sign options can help promote your next event or showcase your business to all who pass by.

What’s All the Hype? Understanding Yard Signs and Why They Work So Well

Yard signs, also sometimes known as lawn signs or bandit signs, are small outdoor signs typically placed in yards, lawns, or along roadsides to convey a message.

They are commonly used for advertising, political campaigns, special events, and real estate.

One of the key aspects of custom yard signs is their versatility and how they can serve a wide range of purposes.

From announcing a sale or promotion for a business, to announcing political candidates and providing directional information at events, custom lawn signs and yard sale signs pack a big punch in the communication arena.


  • Common Types of Yard Sign/Lawn Sign Materials

    Yard signs are usually made from durable materials suitable for outdoor use.

    Common materials for most personalized yard signs include corrugated plastic, aluminum and PVC or vinyl signs.

    Corrugated Plastic Signs: Corrugated plastic yard signs are lightweight and durable. They are made from a plastic material that has hollow flutes running through it, providing both strength and flexibility.

    Corrugated plastic is weather-resistant, making it suitable for outdoor use. These signs are cost-effective and popular for short-term signage needs like political campaigns, real estate listings, or event promotions.

    Aluminum Signs: Aluminum signs are known for their durability and longevity. They are made from solid aluminum sheets, making them rigid and resistant to weather elements.


    Aluminum signs can withstand harsh outdoor conditions, including rain, snow, and sunlight, without fading or rusting. They are ideal for long-term outdoor applications, such as permanent business yard signs, directional signs, or property markers. The material’s smooth surface allows for high-quality yard sign printing, making aluminum signs suitable for detailed graphics and images.

    PVC or Vinyl Signs: PVC (Polyvinyl Chloride) or vinyl signs offer flexibility and versatility. These signs are made from a plastic material that is lightweight and easy to handle.

    PVC signs are durable and can withstand outdoor conditions, although they may not be as sturdy as aluminum. Vinyl signs are typically adhesive-backed, allowing for easy application to various surfaces like windows or vehicles.

Understanding your options when it comes to yard signs will help you harness their power as effective and versatile marketing tools.

Whether you’re promoting an event, directing potential customers to your location, or spreading a message, yard signs cheap offer a cost-effective and impactful solution.

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It’s All in the Design: How to Craft the Best Yard Sign for Your Business or Event

Now that you have a better idea what a yard sign is, let’s look at some of the ways you can make sure that the custom yard signs you design are going to be the advertising and promotional tool you are looking for.

  • Keep Your Message Clear: The success of a yard sign hinges on its ability to convey a message quickly and effectively. Keep your message succinct and to the point. Potential viewers should be able to understand the purpose of your sign in just a few seconds.
  • Use Attention-Grabbing Designs: To make your yard sign stand out, pay attention to design elements that catch the eye. Bright and contrasting colors can attract attention from a distance. Consider using colors that align with your brand or event theme. For example, bold reds and blues might work well for patriotic events, while vibrant yellows and greens can evoke a sense of energy for a summer sale.
  • Utilize Your Branding Elements: If the yard sign is for business, incorporate branding elements such as logos, taglines, or brand colors. Consistency in branding helps reinforce brand recognition and credibility.


  • Create a Call to Action: A strong call to action can prompt viewers to take the desired next step. Whether it’s “Call Now,” “Visit Our Website,” or “Sale Ends Soon,” a clear call to action motivates potential customers to act. Place the call to action prominently on the sign, using a font size and color that make it impossible to miss.
  • Be Very Visual: Incorporating graphics, images, or icons into your yard signs custom design can enhance its visual appeal and draw more attention to it. Choose images that are relevant to the event or business.
  • Size (and Placement) Matters: Consider the size of your yard sign in relation to its intended viewing distance. Larger signs are ideal for roadside advertising, where they need to be seen from a distance by passing motorists. Smaller signs can be effective for close-up viewing, such as in front of a house or storefront.
  • Remember Mother Nature: Since yard signs are usually outdoor displays, they should be designed to withstand various weather conditions. Choose materials that are durable and weather-resistant, such as corrugated plastic or vinyl. UV-resistant inks can prevent fading from sun exposure, ensuring your sign remains vibrant and readable over time.

Crafting an effective yard sign involves a careful balance of design elements, messaging, and strategic placement.

By following these tips, you can create a yard sign that effectively communicates your message, grabs attention, and drives action for your business or event.

Let’s look at some examples of effective custom lawn sign use to give you a better idea of how versatile these small but mighty messengers can be:

  • Real Estate Listings: “For Sale” real estate yard signs are essential for advertising properties. Include key details like the agent’s contact information, property features, and a directional arrow to the house.
  • Political Campaigns: Yard signs have long been a staple in political campaigns. Political yard signs can display candidate names, communicate their slogans, and make their party affiliations clear.
  • Yard Sales or Garage Sales: “Garage Sale” signs are perfect for attracting bargain hunters. Include the date, time, and location of the sale, as well as a brief description of the items available.
  • Event Promotion: Use yard signs to advertise upcoming events such as community festivals, charity runs, or school fundraisers. Include event details and a catchy tagline to generate interest.
  • Business Promotions: Businesses can use yard signs for business to promote special offers, discounts, or new products/services. Include the business name, logo, and enticing offers to attract customers.
  • Construction Sites: Construction companies can use yard signs to showcase their work and attract new clients. Include company information, project details, and contact information.
  • Political Statements: Individuals may use political signs to express their beliefs or support for social causes. These signs often feature slogans or messages related to activism or social justice.
  • Graduation Celebrations: Celebrate a graduate’s achievements with a personalized yard sign. Include the graduate’s name, school, and graduation year for a memorable display.
  • Holiday Greetings: Decorate your yard for holidays with festive yard signs. Whether it’s a “Happy Holidays” message or a spooky Halloween design, yard signs add a festive touch.
  • Community Messages: Use yard signs for community announcements, such as neighborhood watch programs, lost pet alerts, or local event notices. These signs help build a sense of community and keep residents informed.

From promoting politicians to announcing celebrations, a yard sign can effectively grab attention and convey information to anyone who is passing by.

Easy Signs Yard Signs: For All Your Outdoor Advertising Needs

Whether you’re promoting a sale, directing traffic to your event, or simply looking to increase brand visibility, yard signs offer a versatile and effective solution.

These unassuming yet powerful tools can make a significant impact on your marketing efforts, reaching potential customers right where they live, work, and play.

If you’re searching for yard signs near me, Easy Signs has got you covered. At Easy Signs, our custom yard signs are a customer favorite. Thanks to our Signflute™ Corrugated Plastic material, our yard signs are known to have a 30% longer lifespan than other types of corrugated plastic materials.


  • Yard signs from Easy Signs come with a number of other benefits as well:

    1. Versatile and durable, these signs are perfect for real estate listings, events, elections, construction sites, and more.

    2. Printed on high-quality corrugated plastic, ensuring UV and weather resistance for long-lasting use.

    3. Available in any size from 6″ x 6″ up to 36″ x 24″ to fit any need.

    4.Ability to create custom shapes, including circles, triangles, and hexagons.

    5. Features clear, rust-proof grommets that won’t detract from the sign’s look.

    6. Completely recyclable when printed on, including with grommets.

    7. Take advantage of huge bulk discounts through our instant online calculator.

    8. Spikes are sold separately on our Ground Spikes page.

When you’re ready to take your outdoor advertising to a new level, trust Easy Signs to get you there. Reach out to us today and find out how we can help you get the attention you need.

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