The Best in the Business: How to Create the Perfect Press Wall Design for Your Next Event


Are you tired of the same bland advertising banners and generic signage?

Are you struggling to find a more innovative and immersive way to engage your audience and capture the attention that your brand or business deserves?

Then it’s time for you to invest in a press wall!

Key Takeaway
  • Create a press wall that is a marketing powerhouse. Infuse your logo, colors, and vibe for an iconic, attention-grabbing image.
  • Ditch the static backdrop and use interactive elements like photo booths and AR experiences to grab attention and excite your audience.
  • Plan to wow and create a press wall that rocks your event and fuels your brand.

We live in a time when marketing efforts must be more than just slick and sophisticated. Audiences everywhere don’t just want to be “influenced”...they want to be enlightened, entertained, taken seriously, and understood.

Finding a way to do all of this while also making sure your brand gets the attention it deserves can be a big challenge.

But having the right tools will make that challenge one that ends in success for you and your company.

This is where a press wall can play perfectly into your plan.

Let’s find out how.

Your Ultimate Guide To
Step And Repeat

Step into the spotlight with our Ultimate Guide to Step and Repeat Banners! Your picture-perfect backdrop awaits.

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What is a Press Wall?

A press wall—often referred to as a Step and Repeat banner or a media wall—is a large backdrop that is prominently displayed at all types of events, from red carpet galas to trade shows.

Press Walls are designed to provide a branded and visually appealing background for photo opportunities and media coverage.

From rock stars to CEOs, a press wall serves as a way for people to be seen by an audience and bring prestige to a product, while also allowing for some playful fun at the same time.


  • Let’s look at some places where Step and Repeat media walls will make the biggest impact:

    Red Carpet Premieres: Press walls are a staple at red carpet events, providing a visually appealing background for celebrities and attendees, amplifying the event’s prestige.

    Product Launches: Step and Repeat banners are commonly used at product launches, creating a branded space for media and attendees to capture memorable moments.

    Corporate Functions: Press walls add a professional touch to corporate events, trade shows, and conferences, reinforcing brand identity and creating a cohesive visual experience.

    Sponsorship Appreciation: Brands often use press walls to showcase sponsor logos at sponsored events, offering exposure in media coverage and photographs.

    Sporting Events: Step and Repeat banners are often set up as backdrops during interviews with athletes, coaches, and sponsors at sporting events. This ensures brand visibility during media coverage.

    Trade Shows and Expos: Companies showcase their branding with Step and Repeat banners at trade shows and expos, creating a professional and eye-catching booth backdrop. This helps attract visitors and reinforces brand presence.

    Corporate Galas and Award Ceremonies: Step and Repeat banners add a touch of elegance to corporate galas and award ceremonies. They are often used as backdrops for stage presentations and photo opportunities.

    Product Launches and Promotional Events: When introducing a new product, companies use Step and Repeat banners to create a branded environment for media and attendees. This ensures that the brand is prominently featured in event photos.

It’s All in the Branding: How to Make Your Press Wall Match Your Message

Creating an impactful press wall doesn’t have to be complicated…but it does need to be right.

The message you’ve created for your business and/or brand is an important one to you. It represents your products, your company values and mission statement and gives your customers and clients an excellent snapshot into what or who you are.

Shouldn’t your media or press wall do the same thing?

well-thought-out press wall is going to play a pivotal role in conveying your brand message effectively, making it a key component of your overall branding strategy.


Here’s a breakdown of how to do this in order to ensure your press wall aligns with and enhances your brand message:

  • Prominent Logo Placement:

    Ensure that the company’s logo is prominently featured on the banner. It should be large, clear, and positioned strategically for maximum visibility. The repetition of the logo creates a strong association with the brand.


  • Consistent Brand Colors:

    Use the company’s designated colors consistently throughout the design. Consistency in color reinforces brand recognition and helps establish a cohesive visual identity.


  • Clear and Concise Messaging:

    Keep any text or messaging on the banner clear, concise, and aligned with the company’s brand message. Use brief taglines, slogans, or key messages that resonate with the audience.


  • Images that Represent:

    Include images or graphics that represent the company’s products, services, or brand personality. These visuals should complement the overall design and contribute to conveying the intended message.


  • Strategic Placement of Elements:

    Plan the layout of elements on the Step and Repeat banner thoughtfully. Consider the visibility of key elements, ensuring that they are not obscured by event attendees or other objects.


  • Event-Specific Customization:

    Customize the Step and Repeat banner to suit the specific event or occasion. While maintaining brand consistency, incorporating event-specific themes or details can make the banner more relevant and appealing.


  • Quality Printing and Material:

    Invest in high-quality printing and materials to ensure a polished and professional appearance. A well-crafted Step and Repeat banner reflects positively on the brand’s commitment to quality.


By carefully considering these factors, a Step and Repeat banner becomes a powerful tool for reinforcing brand identity, increasing visibility, and effectively communicating the company’s message to a broad audience at events, red carpets, or promotional activities.

Your Ultimate Guide To
Step And Repeat

Strike a pose with our Step and Repeat Banner guide!
Elevate your event photography game.

Find out more

The Company Culture: What Do You Want Your Banner to Say?

Before you can begin to design your Step and Repeat press wall, you’ve got to decide what direction you want to go.

Is it going to be more informative or entertaining?

Do you want to put pictures of products, sponsorship logos, or thought-provoking slogans?

Will your press wall be something that screams out prestige or playfulness?

Before embarking on the design journey for your Step and Repeat press wall, defining the direction and tone is crucial.


Consider the following aspects to determine the message and vibe you want your banner to convey:

  • Informative vs. Entertaining:

    Decide whether your press wall will primarily serve an informative purpose or if you aim to entertain and engage your audience. Balance the inclusion of essential information with elements that captivate attention and generate interest.


  • Product Imagery and Logos:

    Evaluate whether you want to showcase images of your products, incorporate sponsorship logos, or both. Striking a balance between promotional content and visual appeal ensures that your banner effectively represents your brand.


  • Slogans and Messaging:

    Consider whether your Step and Repeat banner will feature thought-provoking slogans, taglines, or key messages. Craft concise and impactful messaging that aligns with your brand identity and resonates with the audience.


  • Prestige vs. Playfulness:

    Determine the overall tone of your press wall—whether it should exude an air of prestige, professionalism, and sophistication or embrace a more playful and lighthearted vibe. This decision will influence the design elements, color schemes, and imagery chosen.


  • Brand Values and Culture:

    Reflect on your company’s values and culture. Ensure that the design aligns with the core identity of your brand. Consider how the banner will convey the essence of your company and leave a lasting impression on event attendees.


  • Event-Specific Themes:

    If the Step and Repeat banner is for a specific event, factor in any thematic elements associated with the occasion. Tailor the design to complement the event’s atmosphere while staying true to your brand.


By answering these questions and defining the purpose and personality of your Step and Repeat press wall, you set the stage for a design that effectively communicates your brand message and engages your audience in a meaningful way.

For the Perfect Press Wall, Put Easy Signs on the Top of Your List

No one knows your business better than you do.

And no one knows good signage like Easy Signs.


At Easy Signs, we know that competition is fierce and grabbing attention is a challenge.

That’s why we offer a seamless, speedy experience, from ideation to creation, ensuring that your Step and Repeat press wall not only meets but exceeds your expectations.

Our expertise in crafting visually stunning and brand-aligned banners makes us the ideal partner for your event branding needs.

When you’re ready to elevate your brand, captivate your audience, and make every event a standout, choose Easy Signs for all your signage and banner needs. To know more about press wall ideas, visit Press Wall Photography Tips.

Your Ultimate Guide To
Step And Repeat

Step into the spotlight with our Ultimate Guide to Step and Repeat Banners! Your picture-perfect backdrop awaits.

Find out more