Tricks of the Campaign Trail: 5 Reasons You Need Campaign Yard Signs for This Year’s Election


Before any election season begins, hours of work will be done well in advance of the actual kickoff date.

From press releases and staff recruitment to training sessions and hours of research, the true work of a successful campaign will happen behind the scenes, rarely noticed by the general voting public.

One of the most important parts of these early days of a campaign is deciding which advertising and promotional materials should be considered and why.

For most political campaigns heating up across the U.S. this year, political yard signs will be high on that list of considerations.

Key Takeaway
  • Yard signs ensure widespread visibility and name recognition for candidates.
  • They offer a cost-effective advertising strategy with a high return on investment.
  • Signs stimulate voter interest and can influence the public perception of a candidate’s support base.

No matter what the size of your campaign, there’s a good chance that budgets are tight, and every dollar spent needs to be justified.

You don’t want to run out of funds.

You also want to prove you are a good steward of your donor’s dollars.

This means that each item you buy needs to be carefully thought through to make your return on investment worthwhile.

Let’s look at the top five reasons that political campaign yard signs pack a powerful punch in both their effectiveness and their affordability.

Reason #1: Increase Your Visibility in the Community

Yard signs play a crucial role in local and national elections by enhancing a candidate’s visibility within the community. Here’s why:

  • Visibility in the Community: Yard signs are a traditional and effective campaign tool that increases a candidate’s visibility.
    When strategically placed, these signs can catch the eye of passive bystanders, drivers, and pedestrians, thereby increasing the candidate’s presence in the community.
  • Importance of Name Recognition: Name recognition is vital in politics. The more often voters see a candidate’s name, the more likely they are to remember it when it comes time to vote.
    Yard signs contribute significantly to this by repeatedly exposing the community to the candidate’s name, creating a sense of familiarity.


  • Influence of Neighbors and Friends: When neighbors and friends display a candidate’s yard sign, it serves as an endorsement.
    People are more inclined to support a candidate if someone they know and respect is also supporting them. This peer influence can be a powerful motivator in garnering support for a candidate.
  • Conversation Starter: Political signs are not just markers of support, they are also conversation starters. They provide an opportunity for community members to discuss the candidate, their platform, and the issues at stake in the upcoming election.
    This dialogue can be instrumental in swaying undecided voters and building a strong community backing for the candidate.

Yard signs are much more than just pieces of cardboard on a stick.

Political yard signs are a low-cost, high-impact tool that can make a significant difference in a candidate’s campaign strategy.

Reason #2: Yard Signs are Cost-Effective Advertising

One of the biggest expenses for any political campaign will be making sure the candidate’s name and messages are conveyed to as many potential voters as possible.

Political yard signs are an excellent tool for doing both.

  • Low Cost Compared to Other Forms of Advertising Yard signs are an affordable option compared to other advertising mediums like television, radio, or billboards.
    The production cost for yard signs is relatively low, especially when ordered in bulk, making them accessible even for candidates with limited campaign funds.
  • High Return on Investment (ROI): The return on investment for yard signs can be quite significant. Once placed, they require no additional upkeep and continue to promote the candidate 24/7 throughout the campaign season.
    The visibility they provide over time without recurring costs means that the initial investment can yield substantial returns in terms of increased name recognition and voter support.


  • Long-Term Exposure: Yard signs offer long-term exposure at a fixed cost. Unlike digital ads or other forms of paid media that have ongoing costs, yard signs remain in place, continuing to advertise without incurring extra expenses.
    This sustained presence in the community helps reinforce the candidate’s message over the campaign period.
  • Grassroots Support: Yard signs also symbolize grassroots support, which can be invaluable for a campaign. They show that the candidate has backing from ordinary citizens, which can encourage others to join the cause. This type of organic advertising is not only cost-effective but also builds a sense of community around the candidate.

Effective communication is key for political candidates, and resources must be allocated wisely to ensure that their platform is heard and understood by their voters.

Investing in political yard signs will provide your campaign with a steady form of advertisement that can effectively amplify your political candidate’s visibility.

Yard signs will also provide the needed support without the hefty price tag associated with other advertising strategies.

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Reason #3: Yard Signs Improve Voter Engagement and Enthusiasm

Yard signs can serve as more than just a promotional tool. They can also be seen as a catalyst for community engagement as well as a way to determine a campaign’s vitality.

Even the most simple campaign sign can significantly contribute to building a candidate’s momentum by fostering an environment of enthusiasm and participation among voters.

Let’s understand how.

  • Engage More Voters: Yard signs serve as a visual reminder of a political campaign and can effectively engage more voters.
    They are often placed in high-traffic areas where they are seen by a large number of people, which can increase the likelihood of individuals taking an interest in the campaign.
  • Demonstrate Grassroots Support: The presence of yard signs in a community is a tangible demonstration of grassroots support.
    They indicate that the candidate has a base of local backers who are willing to publicly show their support. This can be encouraging to others who may share similar views but have not yet decided to actively support the campaign.
  • Bring about Excitement and Inspiration: Yard signs are great tools for generating excitement and inspiration.
    When voters see that their neighbors are supporting a specific candidate, it can motivate them to participate in the overall campaign. Yard signs spark people’s curiosity and lead them to research the candidate and their policies, potentially leading to a more informed and engaged community as a whole.

Reason #4: Yard Signs are Mobile and Versatile

The mobility of yard signs makes them an indispensable tool in political campaigns.

The ease at which a yard sign can be moved and used allows for targeted and flexible advertising strategies that can adapt to the changing landscape of an election season in ways that other forms of advertising simply can’t.

Let’s look at some ways in which yard signs are more mobile and flexible than other types of marketing materials.

  • Easy to Place: Yard signs are incredibly easy to place in a variety of locations. Their compact size and transportable wire stakes allow them to fit into smaller spaces or areas that are hard to reach, such as medians or roadside verges.
    This versatility ensures that a candidate’s message can be displayed in numerous strategic points, maximizing visibility.
  • Easy to Target: The mobility of yard signs allows campaigns to target specific neighborhoods or demographics effectively.
    By placing signs in particular areas, campaigns can tailor their message to resonate with the local community’s interests and concerns, thereby fostering a stronger connection with potential voters.
  • Easily Accessible: Yard signs are not only inexpensive but also easy to transport and move. This means that volunteers can quickly relocate signs to different areas as needed, responding to the dynamic nature of a campaign.
    The affordability and portability of yard signs make them an accessible tool for all, ensuring that anyone who wants to show their support can do so without financial burden.

Reason #5: Yard Signs are Durable and Built to Last

Yard signs are designed to withstand all sorts of elements, making them a durable choice for election campaigns.

They can withstand weather, wear and tear, and the test of time for a variety of reasons:

  • Weather-Resistant Materials: Modern yard signs are made from corrugated plastic, which offers superior weather resistance compared to traditional materials like aluminum signs.
    This type of plastic is lightweight, flexible, and most importantly, resistant to water and UV damage, ensuring that the signs remain vibrant and intact throughout the campaign season.
  • Longevity as a One-Time Investment: The longevity of yard signs represents a one-time investment that can last the entire duration of a full-season campaign.

    With advancements in printing technology, the UV fade resistant inks that are now used on these signs are now more durable than ever.

    When exposed to outdoor conditions and UV light, the life expectancy of these signs has increased from about 12 months to over 15 months. This means that even when placed outdoors for prolonged periods, the signs will maintain their integrity and continue to promote the candidate effectively.


  • Cost-Effective Durability: The combination of corrugated plastic and advanced printing methods results in a product that is not only cost-effective but also built to last.
    A campaign staff can rest assured that their investment in yard signs will pay off over time, providing consistent exposure without the need for replacement or maintenance. If you’re looking to maximize their budget, campaign yard signs cheap offers additional information on cost-effective options.

When All Good Reasons Lead to Easy Signs

As this next campaign season unfolds, your campaign deserves a signage company that can help make all the difference.

Easy Signs is ready to help make sure that your message is not just seen…but remembered.

Why Choose Easy Signs?

With our state-of-the-art technology and 24-hour production times, we guarantee that your signs will be as resilient and dynamic as your campaign.

Here are three more reasons why:

  1. Quality, Durability, and Design: Our signs are more than just markers…they are ways to showcase your political views. Made from the finest Signflute™ Corrugated Plastic and boasting UV and weather-resistant qualities, our yard signs will keep their professional appearance throughout the duration of your campaign.
  2. Eco-Friendly and Community-Oriented: We are proud that our signs are completely recyclable, reflecting our commitment to sustainability and community values. Even the clear, rust-proof grommets will ensure that the signs remain pristine, while also being environmentally friendly.
  3. Design Support for Every Need: Whether you’re envisioning a simple design or something more complex, our team of skilled graphic designers is here to bring your vision to life. We can help you create a double sided sign, a single sided sign, or any number of sizes and shapes.
    With our affordable online design tool packages, we cater to every level of design need, ensuring that your signs resonate with voters and reflect the spirit of your campaign.

At Easy Signs, we don’t just manufacture signs…we forge partnerships.

We will work closely with you to meet your campaign sign goals, ensuring that every sign is a symbol of pride for your community.

Trust us to be the backbone of your campaign’s visual strategy, supporting you every step of the way to election day.

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